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    insight A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.
    insight MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.
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    Featured Insights

    insight A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.
    insight MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.
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Tag: Marketing and communication (Go-to Market Strategy)

Irene Wagaki and Jacqueline Jumah

DFS Customer Development Opportunities in Nigeria

The blog discusses digital finance customer development opportunities in Nigeria

Jan 29, 2018

Ritesh Rautela and Vijay Ravi

Is India Ready to Phase-out Subsidised Kerosene?

This blog discussed possibilities regarding how India can phase out kerosesne subsidy.

Jan 5, 2018

Vera Bersudskaya and Mercy Wachira

How Smart are Smartphone Lending Apps in Kenya?

Smartphone-based products in Kenya have been touted for their potential to improve the user experience...

Jun 23, 2017

Anurodh Giri and Lokesh Singh

Pradhan Mantri MUDRA Yojana: Behind the Numbers

This PB highlights the effectiveness, impacts and challenges of PMMY, and assesses the capacity of...

Sep 19, 2016

Lokesh Singh, Mukesh Sadana and Manoj Sharma

Are the $2 Billion Annual Savings Arising from PAHAL Real?

Are the $2 Billion Annual Savings Arising from PAHAL Real? The blog examines the performance...

Oct 15, 2015

Graham Wright

Training, Monitoring & Support – Necessary Or An Opportunity To...

The author explains whether agent training, monitoring & support is necessary or an opportunity to...

Oct 13, 2015
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

What we do
  • Agriculture and food systems
  • Climate change and sustainability
  • Ethical AI and data solutions
  • Enterprise & livelihood
  • Evidence and impact measurement
  • Financial services
  • Digital financial services
  • Government advisory
  • GEDSI
  • Health and nutrition
  • Startup innovation and acceleration
  • Technology and DPI
Expertise
  • Capacity building
  • Channel development
  • Design thinking and innovation
  • Institutional development
  • Marketing and communication
  • Policy and regulation
  • Product development
  • Program management
  • Research
  • Responsible financial systems
  • Risk management
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Clients and partners
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