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Tag: Marketing and communication (Go-to Market Strategy)

Kritika Shukla and Vedika Tibrewala

Efficacy of MGNREGA in mitigating the loss in income and...

This paper evaluates the efficacy of the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA)...
Oct 7, 2021

Arshi Aadil and Abhishek Jain

Addressing the weak link in COVID-19 relief: how improving strategic...

Nations worldwide have responded to COVID-19 through 1,100 social protection programs to help 1.8 billion-plus...
Oct 20, 2020

Arshi Aadil and Graham Wright

Paper: Optimizing awareness, communication, and outreach for government payments in...

This paper outlines the essential components of communication and outreach programs for both the supply...
Oct 8, 2020

MSC

Awareness, Communication, and Outreach for Social Protection Schemes during COVID-19:...

This pitch book presents a detailed analysis of key communication components for the effective implementation...
Oct 7, 2020

Arshi Aadil and Saborni Poddar

The elusive riddle of successful communication in welfare delivery programs

Despite efforts from governments across the globe, the poor lack awareness of social protection and...
Oct 7, 2020

Ishita Sharma, Saloni Tandon, Mimansa Khanna and Anveshi Gupta

We are looking up to business correspondents in the pandemic;...

The business correspondent (BC) network in India has become indispensable for last-mile financial service delivery...
Jun 5, 2020
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