In this video Graham A. N. Wright, Group Managing Director, MicroSave, talks about the need for marketing in E-/M Banking. He emphasises that marketing needs to work on educating customers and create trust and awareness for product uptake. Following his presentation, M Yasmina McCarty, Mobile Money for the Unbanked Senior Manager, GSMA, highlights the challenges […]
In this video Aleeda Fazal, Head of Mobile Commerce, Sicap, shares the inner workings of an agent network and talks about the different strategies that has been used to create world’s successful agent networks. She explains the challenges agents face in delivering the mobile banking services and what measures can be taken to improvise the […]
“In this video Graham W. N. Wright, Group Managing Director, MicroSave, sights dormancy as the biggest problem for all mobile money implementations. With the help of case studies he explains the biggest challenges of customer adoption. Sighting examples of M-Pesa and Eko, he concludes ensuring the incentives to transact both for customers and agents are […]
Beyond remittances: How to expand your mobile money product suite
“In this webinar discover the long term business case for a multi-product offering that will enable you to retain and attract customers while dramatically driving transaction volumes. Find out how to maintain revenues through an expanded product suite if, as expected, price points around P2P transfers begin to drop over coming months and years. Receive […]
Effective pricing models and customer willingness to pay
“In this video Graham A. N. Wright, Group managing Director, MicroSave, gives an overview of the success of mobile banking in Africa. He says that the cultural norm of charging for financial services by banks is one of the reasons why mobile money has taken off quickly in Africa.