When inclusion is not inclusive: What needs to change to achieve meaningful financial Inclusion for women
Financial inclusion sector’s combined efforts have not succeeded in making an impact on women. Mainly for reasons – significant variations in their behaviour and ecosystem players generally overlooking gender centrality in the design of financial products and services
There are no magic formulas for designing appropriate savings products for poor people: it requires market research and careful, systematic product development. But the rewards for the Microfinance Institutions that undertake these exercises in terms of profits and client loyalty can be remarkable, and well worth the investment.