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Tag: Product development

Premasis Mukherjee

Choice Pyramid: A Microinsurance Strategy Tool

Any organisation faces three main dilemmas while strategizing for microinsurance. In this note the Choice...
Aug 19, 2013

Akhilesh Singh and Akhand Tiwari

Research with a roll of the dice

Gamification plays a crucial role in research, prominently for financial services research where respondents are...
Jul 14, 2013

Ignacio Mas

Naming sub-accounts to trigger intuition (and fun) around customer intentions

Along with MicroSave, Ignacio Mas shares his experiences and learnings from MetaMon project – that...
Jul 2, 2013

Ignacio Mas and Premasis Mukherjee

Understanding Complex Human Financial Behaviour: Alternative Approaches

This blog delves deep into the whys of financial decisions and how people think of...
Jun 20, 2013
Video

Premasis Mukherjee

Microinsurance: Market Research

Microinsurance as a sector of diversity demands comprehensive market research on product features, risk perception,...
Jun 4, 2013

Jaspreet Singh, Alphina Jos, Mukul Singh and Sonal Agrawal

Can money buy you happiness?

This report investigates how low income working age respondents think of old age and how...
May 22, 2013
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