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Tag: Product marketing

Video

MSC

Individual Lending Product Features: Equity Bank

In this video, Equity Bank team shares the challenges faced while developing Biashara Imara –...
Apr 7, 2008

George Waweru

Branch Based Marketing

This note discusses the role of branches as a marketing point for identifying prospective customers,...
Jun 23, 2006

David Cracknell, Henry Sempangi, Peter Mukwana, Trevor Mugwang, Lisa Chassin and Graham Wright

Lessons from MicroSave’s Action Research Programme (2004)

Under its Action Research Programme, MicroSave learns and disseminates lessons relating to market-led microfinance. This...
May 31, 2005

Peter Mukwana

Market Research for Microfinance: Beyond Product Development 

MicroSave’s Market Research for MicroFinance Tools have been widely used for product development and refinement....
Apr 4, 2005

Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson

Strategic marketing for microfinance institutions

Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments;...
Mar 1, 2005

David Cracknell, Henry Sempangi, Graham Wright, Peter Mukwana and Michael McCord

Lessons from Pilot Testing Financial Services – Experience of MicroSave

This briefing note presents key lessons learned from MicroSave’s work with its Action Research Partners...
Feb 25, 2004
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age. We have been at the center of the digital finance revolution since its early days.

Sectors
  • Banking, financial services, and insurance (BFSI)
  • Government and regulators
  • Water, sanitation, and hygiene (WASH)
  • Agriculture and food systems
  • Social payments and refugees
  • Micro, small, and medium enterprise (MSME)
  • Education and skills
  • Digital and FinTech
  • Gender equality and social inclusion (GESI)
  • Youth
  • Health and nutrition
  • Climate change and sustainability
Expertise
  • Government regulations and policy
  • Digital technology and channels
  • Products and channels
  • Policy and strategy
  • Organizational transformation
  • Marketing and communication
  • Design thinking and innovation
  • Data Insights
  • Training
  • Catalytic finance
  • Research, evaluation, and analytics
  • Customer protection and engagement for responsible finance
Clients and partners
  • Multilateral organizations and international NGOs
  • Government and regulators
  • Banking institutions
  • Digital financial services providers
  • Banking institutions
  • MFIs, industry bodies, and others
  • Partners

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