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Tag: Retail banks

Cheryl Frankiewicz and Corrinne Ngurukie

Costs and Benefits of Pilot Testing for Product Development

This briefing note emphasises on pilot testing as an important component of a new product...
Sep 10, 2008

Cheryl Frankiewicz and Corrinne Ngurukie

Cost and Benefits of Market Research for Product Development

This note illustrates importance of market research in the entire product development process, which is...
Sep 3, 2008
Video

MSC

Equity Bank Employees’ Market led Success-Equity Bank Kenya

The video depicts the journey of Equity Bank Kenya from a Society to a commercial...
Mar 24, 2008

Graham Wright and David Cracknell

The Market Led Revolution of Equity Bank 

In 1993, the Central Bank of Kenya confirmed that, as Equity Building Society, it was...
Aug 16, 2007

David Cracknell and Hermann Messan

The Art and Science of Pricing Financial Services

This paper examines pricing as a determinant of customer’s choices. It tries to assess why...
Aug 1, 2006

George Waweru

Branch Based Marketing

This note discusses the role of branches as a marketing point for identifying prospective customers,...
Jun 23, 2006
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