Does the new inclusion scheme risk adding a Rs. 1,000 billion subsidy burden?
Here the author reviews the comprehensive financial inclusion scheme launched by the Prime Minister of India and concludes the scheme has right intent but needs meticulous attention to cover potential pitfalls.
Musings on money: The household money management model of mass market
This research report discusses how behavior is governed by perceptions and aspirations around financial goals, income patterns, and financial instruments. The paper ends with “ten governing rules” that the mass market segment considers intuitively when managing money.
Qualitative research tools for market research: Experiences from MetaMon research
In the recently conducted research on money management metaphor, we have modified some existing market research (including design research and ethnographic) tools to decipher the intuitive and spontaneous responses from the field.