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Month: October 2011

Anurodh Giri, Ritesh Dhawan and Sakib Mehraj

Marketing Lessons for the E/M-Banking Sector from India’s Corporate Giants

This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts...
Oct 19, 2011

MSC

E/M-Banking Booklet: Volume IV

The E/M-Banking Volume IV is the eighth publication under the (OPE) Series. This compendium examines...
Oct 14, 2011

Stanley Thomas and Anurodh Giri

Product Marketing Strategies for E/M-Banking (4/5)

This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.
Oct 12, 2011

Sonal Agrawal, Stanley Thomas and Swati Mehta

Role of Branding to Promote E/M-Banking Products & Services (3/5)

This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...
Oct 5, 2011

Ritesh Dhawan, Stanley Thomas and Swati Mehta

Top Marketing Challenges for E/M-Banking (2/5)

This Note attempts to summarise the key challenges that the e/m-banking service providers face while...
Oct 3, 2011
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

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