Swati Mehta
Swati is currently working as a Research Associate for the Catholic University of Eichstätt-Ingolstadt. She has ten years of experience working on projects to achieve inclusive and sustainable financial sector development. Her current project focuses on understanding finance in displacement context.
Posts by Swati Mehta
Role of Branding to Promote E/M-Banking Products & Services (3/5)
This Note discusses the first element of MicroSave’s Strategic Marketing Framework, i.e., “Corporate Brand Strategy” as applied to e/m-banking context.
Oct 5, 2011
Top Marketing Challenges for E/M-Banking (2/5)
This Note attempts to summarise the key challenges that the e/m-banking service providers face while promoting their services and also covers potential, actionable steps that could address the challenges.
Oct 3, 2011
Marketing E/M-Banking More Deliberately and Strategically (1/5)
The Note is the first of a series of technical briefs focused on strategic marketing for mobile money. This Note, highlights the need for marketing e/m-banking services.
Sep 14, 2011
“SBI Tatkal” – From Cash to Cash Cow
This note share an insight on Tatkal. This direct deposit product was launched in August 2010 by Eko, providing technology for m-banking and agent based financial inclusion services.
May 23, 2011
Listening to Agents of M-Banking in India
This note examines the perceptions and demands of agents – the front-line of m-banking solutions.
Apr 2, 2010
Listening to Clients of M-Banking in India
This note examines the perceptions and demands of clients – the end-users of m-banking solutions
Apr 2, 2010