Swati Mehta

Swati is currently working as a Research Associate for the Catholic University of Eichstätt-Ingolstadt. She has ten years of experience working on projects to achieve inclusive and sustainable financial sector development. Her current project focuses on understanding finance in displacement context.

Swati is currently working as a Research Associate for the Catholic University of Eichstätt-Ingolstadt. Swati has worked as a Senior Analyst in the Digital Financial Services domain of MSC. She has over ten years of experience working on projects to achieve inclusive and sustainable financial sector development. Her specializations include branchless banking using digital money solutions, financial literacy, and financial consumer protection with a special focus on including the most vulnerable segments (women, migrants, rural households, forcibly displaced refugees, etc.) in the formal financial sector.

Posts by Swati Mehta

Role of Branding to Promote E/M-Banking Products & Services (3/5)

This Note discusses the first element of MicroSave’s Strategic Marketing Framework, i.e., “Corporate Brand Strategy” as applied to e/m-banking context.

Top Marketing Challenges for E/M-Banking (2/5)

This Note attempts to summarise the key challenges that the e/m-banking service providers face while promoting their services and also covers potential, actionable steps that could address the challenges.

Marketing E/M-Banking More Deliberately and Strategically (1/5)

The Note is the first of a series of technical briefs focused on strategic marketing for mobile money. This Note, highlights the need for marketing e/m-banking services.

“SBI Tatkal” – From Cash to Cash Cow

This note share an insight on Tatkal. This direct deposit product was launched in August 2010 by Eko, providing technology for m-banking and agent based financial inclusion services.

Listening to Agents of M-Banking in India

This note examines the perceptions and demands of agents – the front-line of m-banking solutions.

Listening to Clients of M-Banking in India

This note examines the perceptions and demands of clients – the end-users of m-banking solutions