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Category: Publication

Sonal Agrawal, Stanley Thomas and Swati Mehta

Role of Branding to Promote E/M-Banking Products & Services (3/5)

This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...
Oct 5, 2011

Ritesh Dhawan, Stanley Thomas and Swati Mehta

Top Marketing Challenges for E/M-Banking (2/5)

This Note attempts to summarise the key challenges that the e/m-banking service providers face while...
Oct 3, 2011

Alphina Jos and Minakshi Ramji

Individual or Institutional BCs: The Banker’s Perspective

This Note provides perspective on how individual and institutional BCs are perceived by banks.
Sep 23, 2011

Alphina Jos and Minakshi Ramji

Individual or Institutional BCs: The Client’s Perspective

This Note is the first of a two-part series, which provides some perspective on how...
Sep 19, 2011

Manoj Sharma

Microfinance in India – Is Business Correspondent the Way Forward?

This Note explores the shape and direction of the future of microfinance sector in India...
Sep 14, 2011

Swati Mehta and Stanley Thomas

Marketing E/M-Banking More Deliberately and Strategically (1/5)

The Note is the first of a series of technical briefs focused on strategic marketing...
Sep 14, 2011
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