India Post Payments Bank (IPPB) launched operations throughout the country. MSC supported IPPB to provide financial services to poor and rural communities. Gramin Dak Sevak (GDS) presents a useful outreach channel. However, the challenge would be to build its capacity to handle digital technology while it offers a range of financial services and manage its existing suite of postal services.
At the time of writing, MSC planned to undertake a diagnostic study to conduct an institutional assessment for IPPB and provide insights on the current stage of its operations and challenges. The MSC team would develop a GDS capacity and planning document and a management framework and enable G2P delivery. We would also develop a program M&E framework, an operational manual, and training of trainers (ToT) material for GDS and conduct the training. Further, we would revise the incentive structure for GDS, design three product roll-out plans, produce a DBT communication strategy document, and develop a DBT customer protection and GRM framework.
MSC would also develop an MS Excel-based costing template, manuals for liquidity management and grievance redressal, and a product enhancement plan. We would prepare three marketing strategy documents, produce a merchant acquisition plan, and conduct periodic monitoring.
Through MSC’s support, IPPB is expected to achieve four outcomes: an active, efficient, and capable CICO network; suitable product and channel lines that use public infrastructure to support local customers, specifically women; streamlined G2P and bulk payment processes; and a comprehensive ecosystem of merchants to support last-mile customers to drive digital transactions.
MSC supported Bina Artha Ventura (BAV) in Indonesia to develop, pilot test, and expand outreach and portfolio of individual loan products for the MSME segment and housing microfinance. MSC helped BAV expand within the microenterprise sector. We did this through the individual or joint liability group (JLG) loan products and business premise improvement loans in the housing microfinance or business improvement segment. MSC assessed the demand-supply gap, conducted market research, and designed the operation processes. We also designed the pilot-test procedures, projections for the pilot, controls, protocols, and monitoring framework.
The pilot for both products started in three branches in May 2014. With MSC’s support, BAV disbursed 74 loans worth USD 52,000 in three pilot branches within three months in 2014. It intended to reach ten branches by the year’s end. Bina Artha scaled the MSME product and gained more than 26,000 clients.
IFC commissioned this project.
‘Voices of India’s MSMEs’ was a first-of-its-kind effort that explored the financial lives of MSMEs, with a focus on the informal, non-agri segment across India. The study examined the policy environment, market dynamics, access to finance, digitization, business management practices, and gender balance in entrepreneurship. It intended to support policymakers, financial institutions, industry bodies, and multilateral agencies in making more informed decisions.
India’s MSME ecosystem lacks a robust data system that captures the pain points and financial and operational health of informal MSMEs. This project helped bridge that gap by creating actionable insights that fed into feedback loops for industry and policy interventions.
Commissioned by Omidyar Network India and conducted in partnership with the World Bank, MSC led this pioneering initiative under the banner of ‘Voices of India’s MSMEs – Informal Enterprises’. The initiative produced a series of reports, technical notes, and interactive data dashboards, creating a credible and usable data source for all sector stakeholders. A key output of this initiative was the ‘State of India’s Informal Sector Report’.
A core component of the study was the Financial Diaries-based research on informal enterprises, which enabled a nuanced understanding of their financial behaviors and practices. The research also explored non-financial aspects such as the aspirations and needs of entrepreneurs. This rich data set, combined with insights from the World Bank’s Informal Enterprises Survey, formed the foundation of a robust, reliable data source now available for sector-wide use
Opportunity Bank Uganda Limited (OBUL) and Urwego Opportunity Bank (UOB) in Africa struggled to understand the financing needs of microenterprises in Uganda and MSMEs in Rwanda. MSC helped the banks develop a financing product targeted at MSMEs. MSC conducted the market segmentation, designed the survey tool, and implemented it. MSC also formulated a credit-scoring model for the banks.
MSC’s recommendations helped reduce OBUL’s non-performing loans from 29% in 2013 to 3.7% in 2016. In December 2016, SME loans formed 26% of OBUL’s USD 4.95 million portfolio with 1,637 SME loan clients. UOB financed 550 enterprises with a portfolio of USD 1.66 million and maintained a high portfolio quality of less than 3% of non-performing loans at the end of the pilot.
This project reduced the turnaround time of individual loans to MSMEs from two months to eight days, and the average loan disbursed increased to USD 5,500.
MSC created digital marketing strategies for multiple startups, such as Xtracap, myPaisaa, and Chhotastock, among others. We reviewed their current marketing practice, evaluated competition, interviewed current and prospective customers. These strategies were designed to promote the respective brands, strengthen relationships with the current customers, create a pipeline of potential customers, and meet other business needs.
The insights gathered through these deep dives fed into the omnichannel marketing strategy that was designed for short-term and long-term business goals.
The startups have implemented MSC’s recommendations.
MSC supported Opportunity International to develop a toolkit for microfinance institutions to establish climate-resilient portfolios and services. We engaged in inception meetings, contextual analysis, and an institutional assessment with Urwego Opportunity Bank in Rwanda. MSC’s ongoing work involves the development of the toolkit’s content, incorporation of inputs from ecosystem partners and customer research conducted by Glasgow Caledonian University and the University of Rwanda.
The project would improve microfinance institutions’ ability to navigate and respond to climate-related challenges, and ensure long-term resilience of their operations and services.
MSC undertook this project to support Opportunity International’s larger climate resilience efforts and contribute to the creation of sustainable and climate-resilient financial services.