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Tag: Aakanksha Thakur
Agency Banking: How Female Agents Make a Difference
The key insights from MicroSave study offer a glimpse of how gender can impact customer experience in mobile money. These findings also offer important insights for agent network managers.
Apr 5, 2016
Aakanksha Thakur, Samveet Sahoo, Prabir Barooah, Isvary Sivalingam and Grace Njoroge
Apr 5, 2016
Aakanksha Thakur, Samveet Sahoo, Prabir Barooah, Isvary Sivalingam and Grace Njoroge
Designing an Effective User Interface for USSD: Part2
This blog presents the behavioural insights from the user perspective based on the recent research conducted by MicroSave with a leading MNO in five geographies.
Sep 15, 2015
Designing an Effective User Interface for USSD: Part 1
The user interface (UI) plays a vital role in facilitating usability and enhancing user experience. MicroSave compares some of the commonly used mobile money access channels.
Sep 10, 2015