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Tag: Corporate brand & identity

Understanding the Re-birth of Equity Building Society in Kenya

This study report starts with Equity Bank’s market and how that translates into a product range and delivery system.

Nov 2, 2018

Andrew Mnjama, Gerhard Coetzee and Kamau Kabbucho

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Nov 2, 2018

Andrew Mnjama, Gerhard Coetzee and Kamau Kabbucho

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The Market Led Revolution of Equity Bank 

In 1993, the Central Bank of Kenya confirmed that, as Equity Building Society, it was technically insolvent and inadequate management. This note outlines the success factors underlying the remarkable change.

Aug 16, 2007

Graham Wright and David Cracknell

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Aug 16, 2007

Graham Wright and David Cracknell

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Strategic marketing for microfinance institutions

Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments; which is particularly important in Product Strategy, development, costing/pricing and sales/promotion

Mar 1, 2005

Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson

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Mar 1, 2005

Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson

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Corporate Brand and Identity  – Why They Are Important for MFIs

This briefing note focuses on significance of corporate branding and lessons learned therein.

May 24, 2004

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

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May 24, 2004

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

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Strategic Marketing for MicroFinance Institutions

This note analyses the role of strategic marketing in optimising communication systems of MFIs. The note brings out strategies which can help existing MFIs to increase/ retain their customer base.

Jan 6, 2004

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

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Jan 6, 2004

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

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