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Tag: Corporate brand & identity
Understanding the Re-birth of Equity Building Society in Kenya
This study report starts with Equity Bank’s market and how that translates into a product range and delivery system.
Nov 2, 2018
The Market Led Revolution of Equity Bank
In 1993, the Central Bank of Kenya confirmed that, as Equity Building Society, it was technically insolvent and inadequate management. This note outlines the success factors underlying the remarkable change.
Aug 16, 2007
Strategic marketing for microfinance institutions
Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments; which is particularly important in Product Strategy, development, costing/pricing and sales/promotion
Mar 1, 2005
Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson
Corporate Brand and Identity – Why They Are Important for MFIs
This briefing note focuses on significance of corporate branding and lessons learned therein.
May 24, 2004
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
Strategic Marketing for MicroFinance Institutions
This note analyses the role of strategic marketing in optimising communication systems of MFIs. The note brings out strategies which can help existing MFIs to increase/ retain their customer base.
Jan 6, 2004
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson