Tag: Corporate brand & identity

This study report starts with Equity Bank’s market and how that translates into a product range and delivery system.

In 1993, the Central Bank of Kenya confirmed that, as Equity Building Society, it was technically insolvent and inadequate management. This note outlines the success factors underlying the remarkable change.

Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments; which is particularly important in Product Strategy, development, costing/pricing and sales/promotion

This briefing note focuses on significance of corporate branding and lessons learned therein.

This note analyses the role of strategic marketing in optimising communication systems of MFIs. The note brings out strategies which can help existing MFIs to increase/ retain their customer base.