MSC is unique in being a local organization with global experience. Our teams understand the culture, language, and nuances of the markets and customers we serve. Our unwavering focus on low- and middle-income segment to further the financial inclusion agenda makes us stand out from the rest. See what our employees have to say about what makes MSC different.
Can “Behavioural Science” Bell Scheme Design Cat? Insights from Exploratory Research on the Public Distribution System in India
The blog highlights the complexities involved in Public Distribution System and why it is imperative for the government to conduct a detailed market and behavioural research before changing the existing system.