Tag: Demand assessment

MicroSave’s study on Deposit Assessment in India details the needs and preferences of micro-savings clients to support the development of client-responsive products and delivery processes.

This Note gives glimpse of the approach through which MicroSave is able to engage business managers in design process and ensure ownership and feasibility of the product designed.

This note takes an alternative view from the conventional wisdom of expected utility and optimum deductible in insurance. It highlights explanations for insurance purchase and use decisions through behavioural economics.

The total formal financing gap for women enterprises in India is 73 percent of the total demand. Strikingly 90 percent of the women-owned enterprises in India rely on informal sources of finance just not for seed capital but also for working capital requirements.

In this Note, MicroSave discusses the role market research plays in the design of product and delivery channel strategy for microinsurance.

This report investigates how low income working age respondents think of old age and how they prepare for it. While many know that they can no longer rely on the extended family, few are able to prioritize old age provisioning.