Tag: Electronic money

In this video, Ignacio Mas Deputy Director Bill & Melinda Gates Foundation, talks about stores acting as cash merchants and their basic need to periodically rebalance their cash and e-money holdings. He explains the basic options for doing so, including going to a bank branch.

M-banking is maturing into a global industry, such that to determine the steps that providers have taken to reach. This note seeks to provide pointers and ideas for achieving scale.

In this video Marguerite Robinson Independent Consultant discusses the success stories of branchless banking and the major obstacles faced while establishing such business model. Marguerite further elaborates the regulators’ understanding of branchless banking and their role in facilitating the roll out of branchless banking solutions. Correspondingly, Marguerite acknowledges the contribution of CGAP towards the expansion […]

BN 73 analysed the agents of e-banking and m-banking systems in the context of Product, Price and Processes. This note extends the analysis into an additional 5Ps of marketing.

Effectively managing agents is key to the success of e-banking and indeed m-banking systems. This note examines some of the international experience using the “8Ps of marketing”.

In this video series-1, Ignacio Mas, Senior Advisor, CGAP, discusses the opportunity of branch-less banking through mobile banking framework. He speaks on the need for establishment of trust in such system. He further emphasises the need to include a variety of transactions on such mobile-banking platform to make the business model viable and sustainable.