Graham Wright and Shahnaz Ahmed
This note outlines the complexities and challenges associated with market research and lists seven cautions,...
This paper examines some of the products designed (in collaboration with MicroSave) as a respond...
Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson
Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments;...
Lisa Parrott and Graham Wright
This note discusses MicroSave’s training philosophy and strategy, the process of developing toolkits, the focus...
David Cracknell, Graham Wright, Henry Sempangi, Peter Mukwana and Trevor Mugwang
This note documents the lessons learned in 2003 under the Action Research Programme of MicroSave....