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Tag: Market research

Stuart Rutherford

Grameen II – The first five years 2001-2005

The study highlights the areas for improvement for a possible Grameen III to emerge for...
Feb 1, 2006

Cheryl Frankiewicz

Costs and benefits of market research and pilot testing for...

This document explores the costs and benefits recorded by MFIs that have chosen to incorporate...
Feb 1, 2006

Graham Wright

Understanding and assessing the demand for microfinance

The present note discusses the needs, financial behaviour and the financial landscape of the clients....
Jun 20, 2005

Graham Wright and Shahnaz Ahmed

“Market Research for MicroFinance” – 7 Cautions and a Recommendation 

This note outlines the complexities and challenges associated with market research and lists seven cautions,...
Apr 22, 2005

Peter Mukwana

Market Research for Microfinance: Beyond Product Development 

MicroSave’s Market Research for MicroFinance Tools have been widely used for product development and refinement....
Apr 4, 2005

Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson

Strategic marketing for microfinance institutions

Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments;...
Mar 1, 2005
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

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