Tag: MetaMon

Understanding customers’ purchase decisions is at the core of the marketing challenge. Akhand Tiwari explores Clayton Christensen’s approach could be applied to choice of financial services.

Along with MicroSave, Ignacio Mas shares his experiences and learnings from MetaMon project – that how difficult it is to create a generalizable metaphor for money management.

This blog delves deep into the whys of financial decisions and how people think of money. The author argues understanding mental models and metaphors are key to product design.

This report summarises the intent, activities, outputs and key lessons from an ambitious program of field work which sought to capture vividly and succinctly the essence of how ordinary people think about the management of their money and resources.

This research report discusses how behavior is governed by perceptions and aspirations around financial goals, income patterns, and financial instruments. The paper ends with “ten governing rules” that the mass market segment considers intuitively when managing money.

In the recently conducted research on money management metaphor, we have modified some existing market research (including design research and ethnographic) tools to decipher the intuitive and spontaneous responses from the field.