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Tag: MetaMon
What about exploring situations?
Understanding customers’ purchase decisions is at the core of the marketing challenge. Akhand Tiwari explores Clayton Christensen’s approach could be applied to choice of financial services.
Aug 26, 2013
Naming sub-accounts to trigger intuition (and fun) around customer intentions
Along with MicroSave, Ignacio Mas shares his experiences and learnings from MetaMon project – that how difficult it is to create a generalizable metaphor for money management.
Jul 2, 2013
Basing product development on mental models and metaphors
This blog delves deep into the whys of financial decisions and how people think of money. The author argues understanding mental models and metaphors are key to product design.
Jun 20, 2013
Searching for metaphors of household financial management
This report summarises the intent, activities, outputs and key lessons from an ambitious program of field work which sought to capture vividly and succinctly the essence of how ordinary people think about the management of their money and resources.
May 21, 2013
Musings on money: The household money management model of mass market
This research report discusses how behavior is governed by perceptions and aspirations around financial goals, income patterns, and financial instruments. The paper ends with “ten governing rules” that the mass market segment considers intuitively when managing money.
May 5, 2013
MSC and Ignacio Mas
Qualitative research tools for market research: Experiences from MetaMon research
In the recently conducted research on money management metaphor, we have modified some existing market research (including design research and ethnographic) tools to decipher the intuitive and spontaneous responses from the field.
Mar 30, 2013