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Tag: Pradhan Mantri Suraksha Bima Yojana (PMSBY)
Testing a behavioral design approach to deliver product information at agent outlets
Low- and moderate-income (LMI) Indians have limited customer awareness and behavioral biases, which affect how well they take to government-backed insurance products at agent outlets. This blog discusses an innovative experiment conducted by MSC and FIA Global on a communication toolbox for business correspondent agents.
May 16, 2022
Securing the Masses: An Assessment of Jan Suraksha Schemes
Jan Suraksha is India’s tryst to insure its masses. The focus of the study was on the last mile of Jan Suraksha scheme i.e, Bank Mitrs and customers.
May 25, 2017