“Cookie-cutter” solutions for merchants will not work
This series of blogs highlight that providers cannot promote merchant payments through standard “cookie-cutter” solutions. What works for one category of merchants may not work for the other category. We need to look at merchants as distinct personas to decipher their characteristics and explore ways to change their behavior.
Mar 18, 2019
Sunil Bhat, Amit Joshi, Priya Garg, Kritika Shukla and Shreya Gupta
Get our updates straight in your inbox!