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Tag: Strategic marketing

Video

Evelyn Stark

Mobile Banking: Why are We Evolving to Mobile Money Marketing?

In this video, Evelyn Stark, Senior Program Officer, Bill & Melinda Gates Foundation, talks about...
Jan 10, 2011

Graham Wright and Veena Yamini

Managing Agent Networks to Optimise E- and M-Banking Systems Part-2

BN 73 analysed the agents of e-banking and m-banking systems in the context of Product,...
Oct 2, 2009

Lisa Parrott

Do Microfinance Institutions Really Need to Worry About Their Brand?

This paper documents experiences of MicroSave’s Action Research Partners (ARPs) in strategically building a corporate...
Oct 1, 2006

George Waweru

Branch Based Marketing

This note discusses the role of branches as a marketing point for identifying prospective customers,...
Jun 23, 2006

Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson

Strategic marketing for microfinance institutions

Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments;...
Mar 1, 2005

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

Strategic Marketing for MicroFinance Institutions

This note analyses the role of strategic marketing in optimising communication systems of MFIs. The...
Jan 6, 2004
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