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Tag: Strategic marketing

Video

Evelyn Stark

Mobile Banking: Why are We Evolving to Mobile Money Marketing?

In this video, Evelyn Stark, Senior Program Officer, Bill & Melinda Gates Foundation, talks about...
Jan 10, 2011

Graham Wright and Veena Yamini

Managing Agent Networks to Optimise E- and M-Banking Systems Part-2

BN 73 analysed the agents of e-banking and m-banking systems in the context of Product,...
Oct 2, 2009

Lisa Parrott

Do Microfinance Institutions Really Need to Worry About Their Brand?

This paper documents experiences of MicroSave’s Action Research Partners (ARPs) in strategically building a corporate...
Oct 1, 2006

George Waweru

Branch Based Marketing

This note discusses the role of branches as a marketing point for identifying prospective customers,...
Jun 23, 2006

Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson

Strategic marketing for microfinance institutions

Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments;...
Mar 1, 2005

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

Strategic Marketing for MicroFinance Institutions

This note analyses the role of strategic marketing in optimising communication systems of MFIs. The...
Jan 6, 2004
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age. We have been at the center of the digital finance revolution since its early days.

Sectors
  • Banking, financial services, and insurance (BFSI)
  • Government and regulators
  • Water, sanitation, and hygiene (WASH)
  • Agriculture and food systems
  • Social payments and refugees
  • Micro, small, and medium enterprise (MSME)
  • Education and skills
  • Digital and FinTech
  • Gender equality and social inclusion (GESI)
  • Youth
  • Health and nutrition
  • Climate change and sustainability
Expertise
  • Government regulations and policy
  • Digital technology and channels
  • Products and channels
  • Policy and strategy
  • Organizational transformation
  • Marketing and communication
  • Design thinking and innovation
  • Data Insights
  • Training
  • Catalytic finance
  • Research, evaluation, and analytics
  • Customer protection and engagement for responsible finance
Clients and partners
  • Multilateral organizations and international NGOs
  • Government and regulators
  • Banking institutions
  • Digital financial services providers
  • Banking institutions
  • MFIs, industry bodies, and others
  • Partners

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