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Optimising agent networks in Uttar Pradesh
In an effort to better understand the customers’ needs and their criteria for the optimal BC model, MicroSave conducted a research study in the Indian states of Uttar Pradesh and Gujarat in 2010-2011.
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1 min
Jan 1, 2011 by Akhand Tiwari, Akhilesh Singh, Mukesh Sadana, Priyank Mishra, Raunak Kapoor, Ritesh Dhawan, Sachin Bansal and Sharad Bangari
This study explores following questions:
- Where and how do low-income households want to make deposits, withdrawals, payments and other financial transactions? What works best for them, what does not work, and why?
- What other issues are important to inspire trust and feel their money is safe with a BC?
- From the BCs’ point of view, what is realistic? How can their numerous current difficulties serving a diverse and widespread clientele be improved?
- Should BC banking services be expanded to include airtime recharge shops, pharmacies, grocery and their extensive networks?
- How do customers feel about the suitability of such venues and overall trustworthiness of such agents?
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