This post attempts to cover the details of how WhatsApp can possibly simplify the user experience while making digital payments in India.

This note focuses on key user insights explaining the preference for USSD, which should remain the core focus area for providers while designing the interface of their access channel.

This demand-side diagnostic study aims to gauge the end-user experience in adopting cashless modes (including cheques) along with the barriers (behavioral and functional) they faced in uptake and usage of cashless solutions.

This note focuses on the four critical areas that are significant to customer-centricity of mobile money wallets. It looks at major barriers that have an adverse impact on the uptake of mobile money in India

Financial institutions must take control of the quality of their financial services; to resolve issues permanently and not to rely upon explaining issues away.

The blog maps the customer’s experience (CX) while conducting over the counter transactions in India.

The blog defines the over the counter (OTC) money transfer in India. The authors elaborately describe the experience of customers using OTC remittance services in India.

This blog presents the behavioural insights from the user perspective based on the recent research conducted by MicroSave with a leading MNO in five geographies.