Premasis Mukherjee is currently working as an Independent Banking Consultant. He advises banks and financial institutions on digital finance and payments strategy.
Examining Remittances Through A Behavioural Lens
Migrant workers, are unique client segment that interests financial service providers- specifically the digital financial service providers. This Note examines decision making context and behavioural aspects of the migrant workers.
Mar 25, 2015
Mar 25, 2015
Examining Micro Credit through the Behavioural Lens
This Note explores the behavioural explanations that govern design intricacies of microcredit and also the anomalies in the business model.
Mar 23, 2015
Mar 23, 2015
Behavioural Economics and User Centred Design – Opening up New Vistas in Research Processes
This Note is a high-level peek into behavioural research method that MSC’s MI4ID approach uses to understand customers financial behaviour.
Mar 16, 2015
Mar 16, 2015
Insurance Product for Contractual MSE Workers of India – Behavioural Insights
This note details the behavioural research process and, culminates into conceptualisation of a low fidelity product concept designed using user centred design approaches.
Oct 24, 2014
Premasis Mukherjee, Lisa Chassin, Anup Singh and Abhay Pareek
Oct 24, 2014
Premasis Mukherjee, Lisa Chassin, Anup Singh and Abhay Pareek
Insurance for Contractual Workers of Micro and Small Enterprises in India – A Conscience Call
In terms of access to formal risk protection measures, contractual workers employed at MSEs in India this note creates background for the next note of this series.
Oct 24, 2014
Premasis Mukherjee, Lisa Chassin, Anup Singh and Abhay Pareek
Behavioural Insights in Insurance
This note takes an alternative view from the conventional wisdom of expected utility and optimum deductible in insurance. It highlights explanations for insurance purchase and use decisions through behavioural economics.
Sep 29, 2014
Anup Singh, Premasis Mukherjee, Abhay Pareek and Lisa Chassin
Sep 29, 2014
Anup Singh, Premasis Mukherjee, Abhay Pareek and Lisa Chassin
Government subsidy in microinsurance: A necessary trend?
Here the author gives a primer into government subsidy insurance programmes of various kinds, targeted at the lower income people. And questions if it is instrumental for microinsurance growth?
Jun 12, 2014
Jun 12, 2014