Many LMI households in India lack timely access to good quality medical care. Further, steep...
Mitali and Abhishek Gupta
Yes!poho is an experience-based social platform that connects handloom artisans and customers directly using technology....
In the current decade, mobile money and agent networks are positioned as a critical lever...
Anant Tiwari and Akhand Tiwari
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication...
Akhand Tiwari, Mimansa Khanna and Sombul Munshi
Low- and moderate-income (LMI) Indians have limited customer awareness and behavioral biases, which affect how...
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