This Note discusses customer perceptions around some of the key pricing issues for banks while...
This Note examines perceptions of transaction v. ledger fees and poor people's willingness to pay...
Abhishek Lahri, Sharad Bangari and Swati Mehta
This Note discusses when and why customers may be ready to try new services beyond...
Sylvia Osinde, Leonard Mutesasira and Nthenya Mule
This study explores the potential for the development of products specifically targeted towards asset finance...
Anurodh Giri, Ritesh Dhawan and Sakib Mehraj
This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts...