Abhishek Lahri, Sharad Bangari and Swati Mehta
This Note discusses when and why customers may be ready to try new services beyond...
Anjaneyulu Ballem, Denny George, Ghiyazuddin Mohammad and Raunak Kapoor
MicroSave conducted this study to examine the impact of the Andhra Pradesh crisis on borrowers,...
Anurodh Giri, Ritesh Dhawan and Sakib Mehraj
This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts...
The E/M-Banking Volume IV is the eighth publication under the (OPE) Series. This compendium examines...
Stanley Thomas and Anurodh Giri
This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.