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Tag: Amit Joshi

Go-getters and receptive reticents—Merchants who have the instinct, but need support

This is the second blog in the series on “Digitizing merchant payments in India”. The first blog discusses the potential of merchant ecosystem in India and the need to design distinct solutions for different merchants. In this blog, we will discuss two merchant personas: a) The go-getters and b) The receptive reticents.

Mar 18, 2019

Sunil Bhat, Amit Joshi, Priya Garg, Kritika Shukla and Shreya Gupta

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Mar 18, 2019

Sunil Bhat, Amit Joshi, Priya Garg, Kritika Shukla and Shreya Gupta

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“Cookie-cutter” solutions for merchants will not work

This series of blogs highlight that providers cannot promote merchant payments through standard “cookie-cutter” solutions. What works for one category of merchants may not work for the other category. We need to look at merchants as distinct personas to decipher their characteristics and explore ways to change their behavior.

Mar 18, 2019

Sunil Bhat, Amit Joshi, Priya Garg, Kritika Shukla and Shreya Gupta

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Sunil Bhat, Amit Joshi, Priya Garg, Kritika Shukla and Shreya Gupta

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