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Tag: Behaviour change

Video

MSC

Behavior change communication to encourage the use of agent banking...

Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication...
May 16, 2022
Video

MSC

Building agent trust among customers

The CEO of Strategic Impact Advisors, Shelley Spencer, has a candid chat with MSC’s Group...
May 5, 2022

Akhand Tiwari, Saloni Tandon, Lakshmi Thangallapally and Jayana Jain

Choice of Channel: Understanding how LMI women select a channel...

Individuals choose a channel for financial transactions based on several factors beyond just the economic...
Mar 16, 2022

Akhand Tiwari, Sonal Jaitly and Gayatri Pandey

Women’s agent network—the missing link in India’s financial inclusion story:...

About 10% of 1.26 million BCs in India are women. This policy note discusses a...
Feb 21, 2022
Video

MSC

How has the pandemic changed the way LMI people in...

Despite remarkable progress toward digital financial inclusion, cash still accounts for 90% of transactions in...
Jan 31, 2022

Sunil Bhat, Samveet Sahoo and Akshat Pathak

Different yet similar—the behavioral biases of low- and moderate-income segments...

“We see the potential volume, but do we design profitable products for low-and moderate-income (LMI)...
Jan 27, 2022
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