How well do Indians use cash-in & cash-out (CICO) agents, and can this usage increase?
This strategic insights deck combines insights from MSC’s multiple national-level studies on CICO agents in India and mentions specific recommendations for service providers to increase customer footfall at agent outlets.
Behavior change communication to encourage the use of agent banking among rural LMI women—Airtel Payments Bank
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This video looks at one such initiative by Airtel Payments Bank and how it has affected the awareness level of its target customers.