MicroSave’s Market Research for MicroFinance Tools have been widely used for product development and refinement....
Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson
Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments;...
A key challenge for financial institutions serving the low-income market is how to optimise branch...
Lisa Parrott and Marion Hudson
Employee Relationship Marketing (ERM) is the process of creating, maintaining and enhancing strong, value-laden relationships...
David Cracknell, Graham Wright, Henry Sempangi, Peter Mukwana and Trevor Mugwang
This note documents the lessons learned in 2003 under the Action Research Programme of MicroSave....