Lisa Parrott and Marion Hudson
Employee Relationship Marketing (ERM) is the process of creating, maintaining and enhancing strong, value-laden relationships...
Graham Wright, David Cracknell and Lisa Parrott
The note analyses the reasons for excellent customer services as a prime mandate for market...
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
This note analyses the role of strategic marketing in optimising communication systems of MFIs. The...
David Cracknell, Henry Sempangi, Graham Wright, Leonard Mutesasira, Michael McCord and Peter Mukwana
This note documents the lessons learned in 2002 under the Action Research Programme of MicroSave....
Graham Wright, Henry Sempangi, David Cracknell and Peter Mukwana
This report summarizes lessons learned from MicroSave's Action research Program