Tag: Equity Bank

Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments; which is particularly important in Product Strategy, development, costing/pricing and sales/promotion

This study provides Equity Building Society’s role in providing financial services in the underserved, low-income section of the Kenyan market.

The note analyses the reasons for excellent customer services as a prime mandate for market led MFI, which include retaining customers, building through word-of-mouth business, competitive advantages, and working efficiently.

This note analyses the role of strategic marketing in optimising communication systems of MFIs. The note brings out strategies which can help existing MFIs to increase/ retain their customer base.

This paper explains the structure of each of the mobile banking units in Kenya and their further evolution.