David Cracknell, Henry Sempangi, Peter Mukwana, Trevor Mugwang, Lisa Chassin and Graham Wright
Under its Action Research Programme, MicroSave learns and disseminates lessons relating to market-led microfinance. This...
Graham Wright and Shahnaz Ahmed
This note outlines the complexities and challenges associated with market research and lists seven cautions,...
Lisa Parrott and Graham Wright
This note discusses MicroSave’s training philosophy and strategy, the process of developing toolkits, the focus...
Graham Wright, David Cracknell and Lisa Parrott
The note analyses the reasons for excellent customer services as a prime mandate for market...
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
This briefing note focuses on significance of corporate branding and lessons learned therein.