Entering new markets with new products – Costs and benefits of following new product development process – based on a case study of MDF-Kamurj (Armenia)
The case presents a successful implementation of product and market diversification. The case draws from the experience of MDF-Kamurj – an Armenian microfinance institution which developed and launched a new credit product directed to rural microentrepreneurs involved in agriculture and livestock breeding. The case seeks to present how the process of market research and pilot testing helps in mitigating risks related to entering new areas with a new product (a product not meeting clients’ needs, inefficient procedures, resistance among staff towards innovation). Simultaneously it discusses the requirements of conducting market research and pilot testing (including financial and non-financial costs as well as the golden rules of the process).
GRAMEEN II – At the end of 2003 – A ‘grounded view’ of how Grameen’s new initiative is progressing in the villages
This paper in a nutshell outlines what Grameen II is and how it works. It discusses the similarities between old and new Grameen, in respect of the delivery environment, group responsibilities, branch opening procedures, loan loss provisioning and write-off, staff performance incentives, and computerisation. It comments on branch performance and concludes that Grameen II is […]