Tag: Teba Bank

Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments; which is particularly important in Product Strategy, development, costing/pricing and sales/promotion

The note analyses the reasons for excellent customer services as a prime mandate for market led MFI, which include retaining customers, building through word-of-mouth business, competitive advantages, and working efficiently.

This note analyses the role of strategic marketing in optimising communication systems of MFIs. The note brings out strategies which can help existing MFIs to increase/ retain their customer base.

This note discusses ‘signposts’ to the provision of market-led microfinance services. These signposts reflect MicroSave’s experience with its Action Research Partners.

Examines what lessons can be learned from staff incentive schemes from Latin America, Eastern Europe and Africa.