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Tag: Teba Bank
Strategic marketing for microfinance institutions
Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments; which is particularly important in Product Strategy, development, costing/pricing and sales/promotion
Mar 1, 2005
Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson
Customer Service – Why It Is Important for MFIs
The note analyses the reasons for excellent customer services as a prime mandate for market led MFI, which include retaining customers, building through word-of-mouth business, competitive advantages, and working efficiently.
Jun 4, 2004
Strategic Marketing for MicroFinance Institutions
This note analyses the role of strategic marketing in optimising communication systems of MFIs. The note brings out strategies which can help existing MFIs to increase/ retain their customer base.
Jan 6, 2004
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
Signposts to the Provision of Market Led Micro-Financial Services
This note discusses ‘signposts’ to the provision of market-led microfinance services. These signposts reflect MicroSave’s experience with its Action Research Partners.
Feb 4, 2003
Developing Staff Incentive Schemes
Examines what lessons can be learned from staff incentive schemes from Latin America, Eastern Europe and Africa.
Nov 1, 2002