This Note looks at various ways of incentivising customers to increase the uptake and use...
This Note discusses customer perceptions around some of the key pricing issues for banks while...
This Note examines perceptions of transaction v. ledger fees and poor people's willingness to pay...
Sylvia Osinde, Leonard Mutesasira and Nthenya Mule
This study explores the potential for the development of products specifically targeted towards asset finance...
Sonal Agrawal, Stanley Thomas and Swati Mehta
This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...