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Resource Type: Briefing notes

Nitin Garg

Pricing for E/M-Banking

This Note discusses customer perceptions around some of the key pricing issues for banks while...
Nov 10, 2011

Graham Wright

Pricing Mobile Banking Services

This Note examines perceptions of transaction v. ledger fees and poor people's willingness to pay...
Nov 7, 2011

Stanley Thomas and Anurodh Giri

Product Marketing Strategies for E/M-Banking (4/5)

This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.
Oct 12, 2011

Sonal Agrawal, Stanley Thomas and Swati Mehta

Role of Branding to Promote E/M-Banking Products & Services (3/5)

This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...
Oct 5, 2011

Ritesh Dhawan, Stanley Thomas and Swati Mehta

Top Marketing Challenges for E/M-Banking (2/5)

This Note attempts to summarise the key challenges that the e/m-banking service providers face while...
Oct 3, 2011

Swati Mehta and Stanley Thomas

Marketing E/M-Banking More Deliberately and Strategically (1/5)

The Note is the first of a series of technical briefs focused on strategic marketing...
Sep 14, 2011
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

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