Effective pricing models and customer willingness to pay
“In this video Graham A. N. Wright, Group managing Director, MicroSave, gives an overview of the success of mobile banking in Africa. He says that the cultural norm of charging for financial services by banks is one of the reasons why mobile money has taken off quickly in Africa.
In this video Daniel Radcliffe, Program Officer, Bill & Melinda Gates Foundation, talks about the fundamental factors that affect the growth and success of retail payment systems. He insists that remote payments add the ‘wow’ factor to mobile banking.