Trust Busters! A dozen reasons why your potential customers do not trust your agents (particularly in rural areas)
Alarmingly, most users who sign up for digital financial services do not actually end up using them, largely due to a lack of trust in agents. This holds true even in the case of relatively “advanced” geographies. “Trust busters” examines the evidence and lists out 12 reasons behind this worrying trend of interest in agency banking that fails to convert into regular usage.
Getting it right: Why counting mobile money agents accurately matters
A person cannot decide to use a financial service until it has been extended within their reach. This blog explores why the counting of mobile money agents accurately is a critical aspect of financial inclusion
Defining terms and options for measuring access to digital finance
This article summarizes recommendations from a newly released paper titled “Agents Count”, containing some initial suggestions for addressing the reasons why providers have not been able to accurately measure the number of active agent outlets in their territories.