Tag: Market research (quantitative)

NITI Aayog engaged MSC in a nationally representative study on DBT in fertilizer. This report provides details of the on-the-ground realities of DBT-F implementation and makes actionable recommendations to improve the DBT-F system further.

This paper synthesizes four studies examining customer experience in Bangladesh, Colombia, Philippines, and Uganda. It highlights that system downtime, agent illiquidity, agents charging unauthorized fees, the fear of sending money to the wrong number and unresponsive customer care centers all eat into the credibility of digital finance offerings.

The case presents a successful implementation of product and market diversification. The case draws from the experience of MDF-Kamurj – an Armenian microfinance institution which developed and launched a new credit product directed to rural microentrepreneurs involved in agriculture and livestock breeding. The case seeks to present how the process of market research and pilot testing helps in mitigating risks related to entering new areas with a new product (a product not meeting clients’ needs, inefficient procedures, resistance among staff towards innovation). Simultaneously it discusses the requirements of conducting market research and pilot testing (including financial and non-financial costs as well as the golden rules of the process).

The case presents a successful implementation of product and market diversification. The case draws from the experience of MDF-Kamurj – an Armenian microfinance institution

This document is a part of a quantitative market and competitor environment research based assessment in Uganda.

The study is based on qualitative and quantitative research to assess risks involved in saving informally as compared to saving through institutions in semi-formal and the formal sector in Uganda.