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Tag: Market research

Graham Wright and David Cracknell

A Market-led Revolution – Equity Bank’s Continuing Story

This paper documents the history of Equity bank's remarkable journey and assesses some of the...
Mar 1, 2007

Graham Wright and Shahnaz Ahmed

“Market Research for MicroFinance” – 7 Cautions and a Recommendation 

This note outlines the complexities and challenges associated with market research and lists seven cautions,...
Apr 22, 2005

Peter Mukwana

Market Research for Microfinance: Beyond Product Development 

MicroSave’s Market Research for MicroFinance Tools have been widely used for product development and refinement....
Apr 4, 2005

David Cracknell

Electronic banking For the poor – Panacea, potential and pitfalls

This paper is targeted mainly at institutions that have the resources and capacity to invest...
Sep 1, 2004

Cerstin Sander

Passing the buck in East Africa – Money transfers systems:...

This paper is a synthesis of a series of findings of MicroSave market research studies...
Jun 3, 2004

Elissa McCarter

Adapting Market Research Tools to Diverse Environments – Lessons from...

This note documents the lessons of several member organisations of MFC and selected microfinance institutions...
May 4, 2004
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

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