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Tag: Market research

MSC

Product Development Booklet

The Product Development (PD) is second publication (OPE) Series. This brief publication mines MicroSave's rich...
May 6, 2010

Cheryl Frankiewicz and Corrinne Ngurukie

Cost and Benefits of Market Research for Product Development

This note illustrates importance of market research in the entire product development process, which is...
Sep 3, 2008

Graham Wright and David Cracknell

A Market-led Revolution – Equity Bank’s Continuing Story

This paper documents the history of Equity bank's remarkable journey and assesses some of the...
Mar 1, 2007

Graham Wright and Shahnaz Ahmed

“Market Research for MicroFinance” – 7 Cautions and a Recommendation 

This note outlines the complexities and challenges associated with market research and lists seven cautions,...
Apr 22, 2005

Peter Mukwana

Market Research for Microfinance: Beyond Product Development 

MicroSave’s Market Research for MicroFinance Tools have been widely used for product development and refinement....
Apr 4, 2005

David Cracknell

Electronic banking For the poor – Panacea, potential and pitfalls

This paper is targeted mainly at institutions that have the resources and capacity to invest...
Sep 1, 2004
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