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Tag: Market research

MSC

Product Development Booklet

The Product Development (PD) is second publication (OPE) Series. This brief publication mines MicroSave's rich...
May 6, 2010

Cheryl Frankiewicz and Corrinne Ngurukie

Cost and Benefits of Market Research for Product Development

This note illustrates importance of market research in the entire product development process, which is...
Sep 3, 2008

Graham Wright and David Cracknell

A Market-led Revolution – Equity Bank’s Continuing Story

This paper documents the history of Equity bank's remarkable journey and assesses some of the...
Mar 1, 2007

Graham Wright and Shahnaz Ahmed

“Market Research for MicroFinance” – 7 Cautions and a Recommendation 

This note outlines the complexities and challenges associated with market research and lists seven cautions,...
Apr 22, 2005

Peter Mukwana

Market Research for Microfinance: Beyond Product Development 

MicroSave’s Market Research for MicroFinance Tools have been widely used for product development and refinement....
Apr 4, 2005

David Cracknell

Electronic banking For the poor – Panacea, potential and pitfalls

This paper is targeted mainly at institutions that have the resources and capacity to invest...
Sep 1, 2004
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age. We have been at the center of the digital finance revolution since its early days.

Sectors
  • Banking, financial services, and insurance (BFSI)
  • Government and regulators
  • Water, sanitation, and hygiene (WASH)
  • Agriculture and food systems
  • Social payments and refugees
  • Micro, small, and medium enterprise (MSME)
  • Education and skills
  • Digital and FinTech
  • Gender equality and social inclusion (GESI)
  • Youth
  • Health and nutrition
  • Climate change and sustainability
Expertise
  • Government regulations and policy
  • Digital technology and channels
  • Products and channels
  • Policy and strategy
  • Organizational transformation
  • Marketing and communication
  • Design thinking and innovation
  • Data Insights
  • Training
  • Catalytic finance
  • Research, evaluation, and analytics
  • Customer protection and engagement for responsible finance
Clients and partners
  • Multilateral organizations and international NGOs
  • Government and regulators
  • Banking institutions
  • Digital financial services providers
  • Banking institutions
  • MFIs, industry bodies, and others
  • Partners

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