High-Hanging Fruit and Easy Catch—Merchants who need additional “hooks” and hand-holding
This is the third blog from the “Digitizing merchant payments in India” series. It draws from earlier blogs in this series and examines two personas of the merchant ecosystem—high-hanging fruits and easy-catch merchants.
Go-getters and receptive reticents—Merchants who have the instinct, but need support
This is the second blog in the series on “Digitizing merchant payments in India”. The first blog discusses the potential of merchant ecosystem in India and the need to design distinct solutions for different merchants. In this blog, we will discuss two merchant personas: a) The go-getters and b) The receptive reticents.
“Cookie-cutter” solutions for merchants will not work
This series of blogs highlight that providers cannot promote merchant payments through standard “cookie-cutter” solutions. What works for one category of merchants may not work for the other category. We need to look at merchants as distinct personas to decipher their characteristics and explore ways to change their behavior.
NPCI’s Take on Customer Literacy – Mr. A.P. Hota, MD & CEO, NPCI in an Interview with MSC
MicroSave partnered with National Payments Corporation of India (NPCI) to support NPCI in their “Digital India” initiative and promote accessibility and usage of digital modes of payments across India.
NPCI’s Message for Customers – Mr. A.P. Hota, MD & CEO, NPCI in an Interview with MSC
Shri. A P Hota (MD & CEO of National Payments Corporation of India) in an interview with Mr. Anil Kumar Gupta (Associate Director of MSC) shares the message from NPCI for the customers and the digizens of India.
Challenges of a Digital India – Mr. A.P. Hota, MD & CEO, NPCI in an Interview with MSC
Shri. A P Hota (MD & CEO of National Payments Corporation of India) in an interview with Mr. Anil Kumar Gupta (Associate Director of MicroSave) speaks about the challenges that will be faced in the journey of a digital India