Skip to content
  • Subscribe
  • FR
  • Light Dark
  • About us
  • What we do

      Financial services

      • Agriculture and food systems
      • Banking, financial services, insurance
      • Community and livelihood
      • Climate change and sustainability
      • Central banks
      • Evidence and impact measurement
      • Ethical AI and data solutions

      Financial services

      • Agriculture and food systems
      • Banking, financial services, insurance
      • Community and livelihood
      • Climate change and sustainability
      • Central banks
      • Evidence and impact measurement
      • Ethical AI and data solutions

      Emerging areas

      • FinTech, digital lending, and platforms
      • Gender equality, disability, and social inclusion
      • Health and nutrition
      • Inclusive insurance
      • Microfinance
      • MSME development
      • Startup innovation and acceleration

      Emerging areas

      • FinTech, digital lending, and platforms
      • Gender equality, disability, and social inclusion
      • Health and nutrition
      • Inclusive insurance
      • Microfinance
      • MSME development
      • Startup innovation and acceleration

      Government

      • Smart governance
      • Social protection
      • Skilling and jobs
      • Technology and digital public infrastructure
      • Water, sanitation, and hygiene
      • Youth

      Government

      • Smart governance
      • Social protection
      • Skilling and jobs
      • Technology and digital public infrastructure
      • Water, sanitation, and hygiene
      • Youth

      Evaluation

    Featured Insights

    A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.

    MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.

  • Expertise

      Financial services

      • Capacity building
      • Channel development
      • Design thinking and innovation
      • Institutional development

      Financial services

      • Capacity building
      • Channel development
      • Design thinking and innovation
      • Institutional development

      Emerging

      • Marketing and communication
      • Policy and regulation
      • Product development
      • Program management

      Emerging

      • Marketing and communication
      • Policy and regulation
      • Product development
      • Program management

      Goverment

      • Responsible financial systems
      • Research
      • Risk management
      • Strategy development

      Goverment

      • Responsible financial systems
      • Research
      • Risk management
      • Strategy development

    Featured Insights

    A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.

    MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.

  • Library
  • Our clients and partners
  • Proposals
  • Careers at MSC
  • Contact us

Tag: Product marketing

Video

Krishna Kumar

Vodafone in India and its strategy to offer value proposition...

“Krishna Kumar, GM-Marketing at Vodafone Essar talks about the unique advantages that an MNO has...
Mar 4, 2013

Graham Wright, Angela Wambugu, Julie Zollmann and Daryl Collins

Financial Education – Time for a Rethink?

This Note makes the case that it’s time to re-think the process of financial education...
Nov 23, 2011

Ritesh Dhawan, Stanley Thomas and Swati Mehta

Top Marketing Challenges for E/M-Banking (2/5)

This Note attempts to summarise the key challenges that the e/m-banking service providers face while...
Oct 3, 2011

Swati Mehta and Stanley Thomas

Marketing E/M-Banking More Deliberately and Strategically (1/5)

The Note is the first of a series of technical briefs focused on strategic marketing...
Sep 14, 2011

Akhand Tiwari and Krishna Thacker

Mobile Money – Questions That Your Clients Will Ask You

This Note is a summary of some of the key questions that usually surface during...
Sep 12, 2011

Graham Wright and Veena Yamini

Managing Agent Networks to Optimise E- and M-Banking Systems Part-2

BN 73 analysed the agents of e-banking and m-banking systems in the context of Product,...
Oct 2, 2009
  • 1
  • 2
  • 3
  • 4
Subscribe to us now

Join our community and be the first to get exclusive updates of our work and more. Subscribe now and become part of our vibrant network!

Sign up now
Our brands
    •
  • m4d
msc-white-logo

MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age. We have been at the center of the digital finance revolution since its early days.

Sectors
  • Banking, financial services, and insurance
  • Government and regulators
  • Water, sanitation, and hygiene
  • Agriculture and food systems
  • Social payments and refugees
  • Micro, small, and medium enterprise (MSME)
  • Education and skills
  • Digital and FinTech
  • Gender equality and social inclusion (GESI)
  • Youth
  • Health and nutrition
  • Climate change and sustainability
Expertise
  • Government regulations and policy
  • Digital technology and channels
  • Products and channels
  • Policy and strategy
  • Organizational transformation
  • Design thinking and innovation
  • Data Insights
  • Training
  • Catalytic finance
  • Research, evaluation, and analytics
  • Responsible financial systems
Clients and partners
  • Multilateral organizations and international NGOs
  • Government and regulators
  • Banking institutions
  • Digital financial services providers
  • Banking institutions
  • MFIs, industry bodies, and others
  • Partners

© 2025 MicroSave Consulting (MSC)

  • Terms of use
  • Privacy policy
  • Certifications
  • Code of business conduct
  • Quality assurance
This site uses cookies, by continuing your navigation, you agree with our Cookie Policy.