Tag: Stanley V. Thomas

This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.

This Note discusses the first element of MicroSave’s Strategic Marketing Framework, i.e., “Corporate Brand Strategy” as applied to e/m-banking context.

This Note attempts to summarise the key challenges that the e/m-banking service providers face while promoting their services and also covers potential, actionable steps that could address the challenges.

The Note is the first of a series of technical briefs focused on strategic marketing for mobile money. This Note, highlights the need for marketing e/m-banking services.

In order to understand how poor people save and the relative risks involved, MicroSave conducted a study in three different Indian states – Rajasthan, Uttar Pradesh, and Tamil Nadu this past year. This paper focuses on Tamil Nadu.