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Tag: Stanley V. Thomas

Product Marketing Strategies for E/M-Banking (4/5)

This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.

Oct 12, 2011

Stanley Thomas and Anurodh Giri

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Oct 12, 2011

Stanley Thomas and Anurodh Giri

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Role of Branding to Promote E/M-Banking Products & Services (3/5)

This Note discusses the first element of MicroSave’s Strategic Marketing Framework, i.e., “Corporate Brand Strategy” as applied to e/m-banking context.

Oct 5, 2011

Sonal Agrawal, Stanley Thomas and Swati Mehta

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Oct 5, 2011

Sonal Agrawal, Stanley Thomas and Swati Mehta

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Top Marketing Challenges for E/M-Banking (2/5)

This Note attempts to summarise the key challenges that the e/m-banking service providers face while promoting their services and also covers potential, actionable steps that could address the challenges.

Oct 3, 2011

Ritesh Dhawan, Stanley Thomas and Swati Mehta

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Oct 3, 2011

Ritesh Dhawan, Stanley Thomas and Swati Mehta

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Marketing E/M-Banking More Deliberately and Strategically (1/5)

The Note is the first of a series of technical briefs focused on strategic marketing for mobile money. This Note, highlights the need for marketing e/m-banking services.

Sep 14, 2011

Swati Mehta and Stanley Thomas

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Sep 14, 2011

Swati Mehta and Stanley Thomas

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Relative risk to the savings of the poor in Tamil Nadu

In order to understand how poor people save and the relative risks involved, MicroSave conducted a study in three different Indian states – Rajasthan, Uttar Pradesh, and Tamil Nadu this past year. This paper focuses on Tamil Nadu.

Jan 5, 2011

Alphina Jos, Minakshi Ramji, Shivshankar V and Stanley Thomas

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Jan 5, 2011

Alphina Jos, Minakshi Ramji, Shivshankar V and Stanley Thomas

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