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Tag: Swati Mehta
Role of Branding to Promote E/M-Banking Products & Services (3/5)
This Note discusses the first element of MicroSave’s Strategic Marketing Framework, i.e., “Corporate Brand Strategy” as applied to e/m-banking context.
Oct 5, 2011
Top Marketing Challenges for E/M-Banking (2/5)
This Note attempts to summarise the key challenges that the e/m-banking service providers face while promoting their services and also covers potential, actionable steps that could address the challenges.
Oct 3, 2011
Marketing E/M-Banking More Deliberately and Strategically (1/5)
The Note is the first of a series of technical briefs focused on strategic marketing for mobile money. This Note, highlights the need for marketing e/m-banking services.
Sep 14, 2011
“SBI Tatkal” – From Cash to Cash Cow
This note share an insight on Tatkal. This direct deposit product was launched in August 2010 by Eko, providing technology for m-banking and agent based financial inclusion services.
May 23, 2011
Listening to Agents of M-Banking in India
This note examines the perceptions and demands of agents – the front-line of m-banking solutions.
Apr 2, 2010
Listening to Clients of M-Banking in India
This note examines the perceptions and demands of clients – the end-users of m-banking solutions
Apr 2, 2010