Tag: Women

EasyPlan is a platform that helps the middle-income segment in India invest simply and conveniently through its digital savings app. This blog examines EasyPlan’s journey in identifying its target audience to refine the services it provides on its platform.

Frontier Markets, headquartered in Jaipur, Rajasthan, was founded in 2011 by Ajaita Shah as a last-mile distribution solution for green energy products. Since then, Frontier Markets has evolved from a high-touch to a high-tech digital platform that works with rural women influencers across multiple states in India, adding vital products based on market demand.

This video highlights the hurdles women entrepreneurs face in a male-dominated industry, based on start-ups under the Financial Inclusion Lab accelerator program that work to support the LMI workforce. The Lab is a part of CIIE.CO’s Bharat Inclusion Initiative and receives support from some of the largest philanthropic organizations across the world. These include the Bill & Melinda Gates Foundation, J.P. Morgan, Michael & Susan Dell Foundation, MetLife Foundation, and the Omidyar Network.

This video highlights the critical role played by micro, small and medium enterprises in economic growth under the Financial Inclusion Lab accelerator program in supporting the LMI workforce. The Lab is a part of CIIE.CO’s Bharat Inclusion Initiative and receives support from some of the largest philanthropic organizations across the world. These include the Bill & Melinda Gates Foundation, J.P. Morgan, Michael & Susan Dell Foundation, MetLife Foundation, and the Omidyar Network.

This slide deck condenses our gender-focused analysis of data collected under the Corner Shop Diaries project. It unpacks significant differences between men-run and women-run enterprises and the roles of social norms. The deck further discusses what is needed to reimagine the way we examine women-run businesses.

Leesa Shrader, the Director of the AgriFin Accelerate Program at Mercy Corps, speaks at The Helix Institute at MSC master class series.