The need for innovative digital financial services to improve the lives of female micro- and small entrepreneurs operating in open-air and cross-border markets: A case from Kenya
MSC conducted primary research in Kenya to understand the challenges of female traders in open-air and cross-border markets. The study identified limitations that prevent them from using digital financial services comprehensively. We sought to learn why these owners of micro and small enterprises shy from using credit, savings, insurance, and payments. Faith Njeri is one such woman.
Our new blog discusses the financial challenges countless women like her struggle with as they work on their dream of financial independence.
EasyPlan: Easing the middle-income segment into a more robust savings behavior
EasyPlan is a platform that helps the middle-income segment in India invest simply and conveniently through its digital savings app. This blog examines EasyPlan’s journey in identifying its target audience to refine the services it provides on its platform.
Frontier Markets: Building strong rural marketplaces
Frontier Markets, headquartered in Jaipur, Rajasthan, was founded in 2011 by Ajaita Shah as a last-mile distribution solution for green energy products. Since then, Frontier Markets has evolved from a high-touch to a high-tech digital platform that works with rural women influencers across multiple states in India, adding vital products based on market demand.
This video highlights the hurdles women entrepreneurs face in a male-dominated industry, based on start-ups under the Financial Inclusion Lab accelerator program that work to support the LMI workforce. The Lab is a part of CIIE.CO’s Bharat Inclusion Initiative and receives support from some of the largest philanthropic organizations across the world. These include the Bill & Melinda Gates Foundation, J.P. Morgan, Michael & Susan Dell Foundation, MetLife Foundation, and the Omidyar Network.
The role of technology in bridging financing gaps for MSMEs
This video highlights the critical role played by micro, small and medium enterprises in economic growth under the Financial Inclusion Lab accelerator program in supporting the LMI workforce. The Lab is a part of CIIE.CO’s Bharat Inclusion Initiative and receives support from some of the largest philanthropic organizations across the world. These include the Bill & Melinda Gates Foundation, J.P. Morgan, Michael & Susan Dell Foundation, MetLife Foundation, and the Omidyar Network.
Reimagining the way we examine women-run businesses
This slide deck condenses our gender-focused analysis of data collected under the Corner Shop Diaries project. It unpacks significant differences between men-run and women-run enterprises and the roles of social norms. The deck further discusses what is needed to reimagine the way we examine women-run businesses.