Zeituna is a Digital Financial Services Manager at Musoni Microfinance. She focuses on digital transformation strategy within Musoni.
Before joining Musoni, Zeituna worked as an Analyst with MSC, in the digital financial services domain. She provided in-country technical consultancy to digital finance providers. Zeituna has over five years of experience gained through projects with commercial banks and telecoms. Her countries of experience include Kenya, Ghana, Pakistan, Tanzania, Uganda, Sierra Leone, and Zambia. Zeituna's areas of expertise include banking strategy and operational assessment, training and technical assistance to digital financial service providers, and research using human-centered design. She specializes in the digital finance strategic and operational aspects of financial institutions.
Posts by Zeituna Mustafa
Winter is coming: Key lessons on digital transformation for financial institution
In this blog, we look at the “how” – the detailed steps for digital transformation.
Where credit is due – Customer experience of digital credit in Kenya
The research examined the process of applying for loans from different providers as well as conducting individual interviews with borrowers to understand their needs, aspirations, perceptions, and behaviors.
Opportunities for Equitel to Disrupt Digital Finance in Kenya
Equity Bank’s introduction of the thin SIM under the Equitel brand is an important development for the Kenyan financial market as it brings customers more choice in terms of providers, and will hopefully push product innovation further in a market that has had trouble evolving beyond payments. We believe that to really make digital finance […]